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4 <br />M4>2974 Stoncbay Outlet A <br />CMP Amendment Text <br />April 9,2004 <br />Page 3 <br />teiiii'iiSi <br />The western halfofthis area has since been developed viaPUD as a nursery/garden center <br />with included leasable commercial spaces. The east half of this area includes a strip <br />shopping center, a new 10,000 s.f. ofTice building, and a vacant 6.S acre parcel at the <br />northwest quadrant of Brown Road and Highway 12. <br />The City Council in February 1998 adopted a General Concept Plan for development <br />along Highway 12 indicating that the Council's vision includes community scale retail <br />development (as opposed to regional or *big box * scale development) focused in a more <br />compact area in or near downtown Long Lake (closer to Brown Road than to Willow <br />Drive, at least in the short term) for the following reasons: <br />1.Focuses on downtown Long Lake remaining a strong retail area, and helps <br />preserve owner-operated small service businesses in Long Lake which are vital <br />to Orono and Long Lake residents. <br />2.Focuses on maintaining a vital downtown and "sense of place" for both Long Lake <br />and Orono. <br />3. A compact retail area encourages pedestrian activity. <br />4.It is easier to plan, coordinate and control the development of a more compact <br />retail area than an extended retail strip. <br />5.Focusing development toward Brown Road could strengthen the ability to obtain <br />desirable development on the north side ofHighway 12 east of the Otten Brothers <br />Nursery. <br />6.Enables better control over the amount of retail development that occurs along <br />Highway 12. <br />7. <br />8. <br />Provides the opportunity to generate stable jobs in office, high tech, medical, etc. <br />A more compact community scale retail area matches the design of new Highway <br />12 with no interchanges through Long Lake. <br />9. Limits the impact on north/south roadways (i.e. increased trafiBc and activity levels) <br />as compared to the more intense *‘big box” retail uses. <br />10. Maintains a lower activity level in die area west of Willow Drive. <br />. I