04-13-2020 Council Packet - Laserfiche WebLink

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City of Orono Social Media Policy Page 1 CITY OF ORONO SOCIAL MEDIA POLICY Purpose Social networking in government serves two primary functions: to communicate and deliver messages directly to citizens and to encourage citizen involvement, interaction, and feedback. Information which is distributed via social networking must be accurate, consistent, and timely and meet the information needs of the City’s intended audience. Social media is used for social networking, and this policy seeks to ensure proper administration of the City of Orono’s social media sites by its representatives. The City has limited control of social media accounts with third parties (i.e., Facebook, Twitter, etc.). At the same time, there is a general expectation by the public that this City have a social media presence by which to share information about current city projects and city business. For municipal purposes, the City’s social media accounts will be used for incidental, non-vital communication and general information only. It is not the purpose of the city’s social media accounts to be a medium for transactions of city business. The one exception is in the case of a natural or man-made disaster, if it is determined by the City that the best means of communicating with the public is through the social media account(s). The City of Orono wishes to establish a positive and informative social media presence. City representatives have the responsibility to use the City’s social media resources in an efficient, effective, ethical, and lawful manner pursuant to all existing City policies. Policy The City of Orono will determine, at its discretion, how its web-based social media resources will be designed, implemented, and managed as part of its overall communication and information sharing strategy. City of Orono social media accounts are considered a City asset and administrator access to these accounts will be securely administered in accordance with the City’s Computer Use Policy. The City reserves the right to shut down any of its social media sites or accounts for any reason without notice. All social media websites created and utilized during the course and scope of an employee’s performance of his/her job duties will be identified as belonging to the City of Orono, including a link to the City’s official website. The City of Orono does not create or maintain social media accounts for its elected officials. Scope This policy applies to any existing or proposed social media websites sponsored, established, registered, or authorized by the City of Orono. The City’s social media accounts are exclusively the following: