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U <br />Optional Tasks <br />The City may find value in adding the following tasks to strengthen the Navarre Area Plan: <br />MarketAnaIysis <br />SRF has relationships with firms who provide market analysis services. A better understanding of Navarre demographics, resident and <br />visitor purchasing power, and market trends will assist in the assignment of land uses that can successfully support market-driven devel- <br />opment while being supportive of community character. <br />Traffic Analysis <br />Land use guidance will influence future traffic conditions. SRF has extensive experience in developing traffic forecasts based on proposed <br />land uses that can assist stakeholders in making informed land use decisions. <br />Parking Analysis <br />Guided land uses can also significantly impact parking needs. SRF is experienced in developing customized parking -generation modelsto <br />determine existing and future parking supply and demand based on readily available data from local stakeholders and community plans. <br />The model can help identify parking reservoirs and shared parking opportunities, setting the stage for "district -wide" parking is needed. <br />Enhanced Visualizations <br />SRF's experienced team of designers and graphic artists can develop a variety of graphic illustrations or interactive three-dimensional <br />models that can assist stakeholders visualize the built conditions that may result from various land uses and zoning choices. <br />Enhanced Community Engagement <br />Every project's public engagement needs are unique and require thoughtful planning to achieve success. A community's desire for infor- <br />mation and opportunities for input, along with a desireto reach stakeholderswho do not participate in traditional engagement approaches <br />will influence the engagement approach used.The proposal includes one potential engagement plan, yet SRF has extensive experience <br />using numerous othertechniques beyond what is currently proposed thatthe community may find beneficial, such as: <br />• Cell phone surveys <br />• Web based surveys <br />• Interactive social media approaches <br />- Facebook Live <br />- Wikimapping <br />- Story Maps <br />- Digital Ads <br />- Social Media Advertising <br />• Focus Groups <br />• One-on-one Interviews <br />• Infographics <br />A critical step in the process is collaborating with the city to develop an engagement plan that will work for the community. <br />SRF Consulting Group, Iw <br />