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� <br /> MEMORANDUM <br /> TO: MAYOR AND COUNCIL MEMBERS <br /> FROM: COUNCIL MEMBER MCMILLAN/LIN VEE,CITY CLERK <br /> SUBJECT: CITY LOGO UPDATE <br /> DATE: SEPTEMBER 25,2010 <br /> Over the past few years discussions have taken place regarding an update to the City logo for <br /> several reasons: <br /> • The City's logo is very detailed and difficult to reproduce. Photocopies do not always <br /> produce a clear image. <br /> • In an effort to include a logo on various City documents, staff inembers have modified <br /> the logo to create an image that can be reproduced. The same logo is not consistently <br /> used to represent the City of Orono. <br /> • A useful electronic image of the colored logo that is used for street signage does not <br /> exist. If this logo will continue to be used, it should be digitized for use on electronic <br /> documents. . <br /> • A simplified design that is used consistently would become more identifiable as a City of <br /> Orono logo. <br /> Suggestions for an updated logo have ranged from simplifying the current logo, or revising it but <br /> maintaining a realistic image of the lakeshore city, to a total redesign by a graphic artist. <br /> Council Member McMillan has been in contact with wildlife a.rtist David Maass,who has <br /> offered to work on an updated Orono logo. Mr. Maass has requested additional input and <br /> direction before he begins working on a design. <br /> In preparation for Council discussion, the following items aze attached: <br /> 1. Letter from David Maass, including examples of logos he has created for other <br /> organizations <br /> 2. Samples of the existing Orono logos and other city and lakeshore/wildlife logos <br /> 3. Medina's evolution of a new city logo by a graphic designer <br /> Council may want to consider moving forward with two different types of design. The first <br /> could be a realistic design from Mr. Maa.ss incorporating a duck, cattails and possibly a sailboat. <br /> The second could be a simple graphic art design incorporating a sailboat. "Orono The Lakeshore <br /> City"would be included on both designs. Public input, such as online voting on the City's <br /> website, would be a potential method to select a final design. <br />